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Why 87% of Aussie Businesses Are Missing Out on Blogging (and the SEO Goldmine It Brings
If you run a business in Australia, there’s a good chance you’re leaving money on the table. According to recent data, only 13% of...
Lachlan Martin
Aug 147 min read
Why I Started My Business: The Story Behind LachlanMartin.au
Every business has a beginning. Mine started with a genuine fascination for how people find what they need online — and how businesses...
Lachlan Martin
Aug 73 min read
Getting Your Site Ready for Google: The Pre-Launch SEO Setup Guide
Your domain is the key. Your keywords are the door. But you’re stuck outside — and Google’s not letting you in. You’ve got the right...
Lachlan Martin
Aug 58 min read
Should I Set Up Conversion Tracking for Google Ads?
If you’re running Google Ads or thinking about it, you’ve probably come across the term “conversion tracking.” It might sound technical,...
Lachlan Martin
Jul 282 min read
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