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What Is an AdWords Consultation? (And How a Google Ads Expert Can Save You Thousands)
An AdWords consultation is a focused strategy session with a Google Ads expert designed to identify wasted spend, improve campaign structure, and align your ads with real business goals. This guide explains what an AdWords consultation involves, who it’s for, and why expert advice can save you thousands in ad spend.
Lachlan Martin
Jan 93 min read


What Is a Google Ads Consultant?
Discover what a Google Ads consultant does and how they can manage a successful ad campaign for your business.
Lachlan Martin
Jan 87 min read


How Much Does an SEO Freelancer Cost in Sydney? (Plus SEO Packages for Australian Businesses)
If you’re looking to improve your Google rankings, one of the first questions you’ll probably ask is: How much does an SEO freelancer cost in Sydney? SEO pricing can vary significantly depending on experience, scope, and competition — especially in a market like Sydney. In this guide, we’ll break down realistic SEO freelancer costs , what influences pricing, and how SEO packages work for businesses across Australia. SEO Freelancer Costs in Sydney (Realistic Pricing) SEO freel
Lachlan Martin
Jan 73 min read


How Much Does SEO Cost in Australia? (2025 Guide for Service Businesses)
If you run a service-based business in Australia — such as a podiatry clinic, physio practice, or tradie business — you’ve probably asked yourself: “How much should I spend on SEO?” SEO pricing varies depending on your goals, industry, competition, and the level of expertise you hire. Understanding these factors can save you money, prevent poor results, and help you grow your business faster. In this guide, we’ll break down SEO pricing in Australia for 2025 , explain what dr
Lachlan Martin
Nov 2, 20253 min read


Why 87% of Aussie Businesses Are Missing Out on Blogging (and the SEO Goldmine It Brings
If you run a business in Australia, there’s a good chance you’re leaving money on the table. According to recent data, only 13% of...
Lachlan Martin
Aug 14, 20257 min read


Why I Started My Business: The Story Behind LachlanMartin.au
Every business has a beginning. Mine started with a genuine fascination for how people find what they need online — and how businesses...
Lachlan Martin
Aug 7, 20253 min read


Getting Your Site Ready for Google: The Pre-Launch SEO Setup Guide
Your domain is the key. Your keywords are the door. But you’re stuck outside — and Google’s not letting you in. You’ve got the right...
Lachlan Martin
Aug 5, 20258 min read


Should I Set Up Conversion Tracking for Google Ads?
If you’re running Google Ads or thinking about it, you’ve probably come across the term “conversion tracking.” It might sound technical,...
Lachlan Martin
Jul 28, 20252 min read
What Is An Google Ads Impression?
If you're running ads online—especially on Google—you've probably come across the term "impression" . But what does it actually mean? Is...
Lachlan Martin
Jul 25, 20252 min read


What Is the Actual Cost Per Click (CPC)?
If you're running Google Ads or any kind of online advertising, you've probably come across the term Cost Per Click (CPC) . Here's what...
Lachlan Martin
Jul 24, 20252 min read


Do I Need to Set Up a Google Ads Account to Run Google Ads?
If you’re considering advertising your business online, Google Ads is one of the most powerful platforms available. With Google Ads, you...
Lachlan Martin
Jul 18, 20254 min read


How Does Your Google Ads Budget Work? A Simple Guide to Smarter Spending
f you’re new to Google Ads or have been running campaigns without seeing the results you want, understanding how your budget works is...
Lachlan Martin
Jul 3, 20253 min read


How Often Should You Check Your Google Ads Account?
When you're spending real money on advertising, you want to know where it's going. Google Ads can deliver amazing ROI—but only if you’re...
Lachlan Martin
Jun 20, 20253 min read


How to Choose the Right Google Ads Agency for Your Business
Choosing the right Google Ads agency can have a direct impact on your business's growth, leads, and overall marketing ROI. With so many...
Lachlan Martin
May 27, 20255 min read


Ultimate Guide to Marketing Your Podiatry Practice - Free Checklist Included
Marketing a podiatry practice in today’s competitive healthcare environment means more than just having a good service. You need to be...
Lachlan Martin
May 23, 20256 min read


How to Target Suburbs or Postcodes with Google Ads for Your Physio Clinic
🎯 Why Geo Targeting Is a Game Changer for Physiotherapists When someone searches Google for something like “physio near me” or “back pain physio Carlton” , they’re not just browsing — they’re likely in discomfort and looking to book soon . As a physiotherapy clinic, you don’t want your Google Ads showing up 30km away , where no one is going to drive to see you. That’s why geo targeting (location targeting) is essential for any successful Google Ads campaign in the physioth
Lachlan Martin
May 22, 20255 min read


How to Choose the Right Google AdWords Consultant in Australia (2025 Guide
If you’re searching for a Google AdWords consultant to help your business grow, you’re in the right place. Whether you’re a local...
Lachlan Martin
May 7, 20252 min read


Best Google Ads Keywords for Physiotherapists:
Attract More Patients With the Right Search Terms Running Google Ads as a physiotherapist can be incredibly effective— if you’re...
Lachlan Martin
May 2, 20256 min read


My Best Practices for Running Google Ads for Sydney-Based Businesses (From Experience)
My best tips for your business in Sydney if you're trying to run Google Ads. From setting the right ad schedule to optimizing your budget and using negative keywords, these practical strategies will help you maximize results and avoid wasting your hard-earned money.
Lachlan Martin
Apr 23, 20258 min read
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