What Is an AdWords Consultation? (And How a Google Ads Expert Can Save You Thousands)

If You’re Running Google Ads and Not Seeing Results, You’re Not Alone

Written by Lachlan Martin

Google Ads Specialist

If you’re running Google Ads and not seeing results — or you’re unsure whether your account is set up correctly — you’re not alone.

Many Australian business owners come to us asking:

• “Am I wasting money on Google Ads?”

• “Why am I getting clicks but no enquiries?”

• “How do I know what actually needs fixing?”

This is exactly where an AdWords consultation comes in.

In this guide, we’ll explain what an AdWords consultation is, who it’s for, what happens during the process, and why speaking with an experienced Google Ads consultant can save you thousands in wasted ad spend.

What Is an AdWords Consultation?

An AdWords consultation is a one-on-one strategy session with a Google Ads expert designed to assess, diagnose, and improve your advertising performance.

Typically lasting 30–60 minutes, a consultation focuses on strategy and account health, not sales pressure.

A proper AdWords consultation usually includes:

• A review of your current Google Ads account (if you have one)

• Identification of wasted spend or inefficiencies

• Feedback on campaign structure, targeting, and bidding

• Clear, practical answers in plain English

Rather than guessing what’s wrong, a consultation gives you clarity, direction, and a prioritised action plan. You can book your free google ads consultation

Who Should Book an Google Ads Consultation?

An AdWords consultation is ideal for:

• Business owners managing their own Google Ads accounts

• Companies working with an agency but unsure if performance is strong

• Solo operators wanting expert feedback before increasing budget

• Businesses planning to launch Google Ads for the first time

If you’re searching for consultant AdWords services, a consultation is the smartest way to start — strategy first, execution second.

What Happens During an AdWords Consultation?

1. Business & Goal Discovery

We begin by understanding your business model, goals, and expectations.

This includes discussing:

• Your average ad spend or budget comfort zone

• Previous Google Ads performance (if applicable)

• The type of leads or enquiries you want more of

• Your most profitable or repeat services

This ensures recommendations are based on business outcomes, not vanity metrics.

2. Independent Research & Account Review

Next, we analyse the data and context around your account.

This may include:

• Reviewing campaign structure, keywords, and search terms

• Identifying wasted spend and missed opportunities

• Analysing competitors and local search behaviour

• Reviewing your landing pages and conversion paths

If Google Ads isn’t the right channel for your business, we’ll say so.Honest advice matters more than forcing a platform fit.

3. Strategy Presentation

Following the review, we outline a clear strategy tailored to your goals.

This includes:

• Campaign structure recommendations

• Budget allocation guidance

• Keyword and targeting strategy

• Priority services to advertise first

Everything is aligned to ROI, not just traffic.

4. Alignment Before Execution

Before any campaign goes live, we ensure:

• The strategy matches your expectations

• The targeting reflects the type of work you want

• The ads align with your growth goals

This prevents wasted spend on the wrong clicks or enquiries.

5. Ongoing Support (If You Proceed)

If you choose to continue working with us, we provide:

• Ongoing campaign optimisation

• Transparent performance reporting

• Regular refinements based on real data

• Clear communication on what’s working — and what isn’t

Not every business should use Google Ads.But when it’s right, it should be built properly from day one.

Frequently Asked Questions

Is the AdWords consultation free?

Yes. The initial 30-minute AdWords consultation is completely free, with no obligation to proceed.

What happens after the consultation?

If Google Ads makes sense for your business, we’ll provide a clear strategy and pricing recommendation. You can then decide whether to move forward.

How quickly can campaigns go live?

Once approved, most campaigns launch within 3–7 days, allowing time for strategy finalisation, campaign build, and landing page checks.

What if I don’t have a Google Ads account yet?

That’s completely fine. Many businesses book consultations before launching, which helps avoid costly setup mistakes from the start.

Book a Free AdWords Consultation

We offer free 30-minute AdWords consultations for businesses across Australia — including Sydney, Brisbane, and regional areas.

👉 Book your AdWords consultation here

Getting clarity early can save months of wasted spend.

Final Thoughts

You wouldn’t make tax or legal decisions without professional advice — advertising spend should be no different.

A short consultation with an experienced Google Ads consultant can uncover hidden inefficiencies, reduce wasted spend, and improve lead quality.

If your ads aren’t delivering the results you expect, a consultation is the smartest place to start.