How Much Does an SEO Freelancer Cost in Sydney? (Plus SEO Packages for Australian Businesses)

Lachlan Martin
3 days ago
3 min read

If you’re looking to improve your Google rankings, one of the first questions you’ll probably ask is:

How much does an SEO freelancer cost in Sydney?

SEO pricing can vary significantly depending on experience, scope, and competition — especially in a market like Sydney. In this guide, we’ll break down realistic SEO freelancer costs, what influences pricing, and how SEO packages work for businesses across Australia.

SEO Freelancer Costs in Sydney (Realistic Pricing)

SEO freelancers in Sydney generally charge using three main models: hourly, monthly retainers, or fixed projects.

Hourly SEO Freelancer Rates in Sydney

Hourly rates are common for one-off work such as audits, strategy sessions, or technical fixes.

Typical hourly range:

$80 – $150 per hour for experienced SEO freelancers
Higher-end freelancers may charge more based on proven results and niche experience

Hourly SEO is best if you need:

A technical SEO audit
Keyword research
On-page SEO improvements
Strategy advice

Monthly SEO Freelancer Pricing (Most Common)

For businesses that want consistent growth, monthly SEO is the most effective option.

Typical monthly costs in Sydney:

$500 – $1,000/month – foundational SEO support
$1,000 – $2,500/month – growth-focused SEO
$2,500+/month – competitive industries or aggressive targets

A monthly SEO freelancer typically works on:

On-page SEO optimisation
Keyword tracking and improvements
Content optimisation or blogging strategy
Local SEO for Sydney-based searches
Ongoing technical SEO improvements

This is the most common setup for businesses working with an SEO freelancer in Sydney who want sustainable, long-term results.

Project-Based SEO Pricing

Some businesses prefer fixed pricing for defined outcomes.

Common project costs:

SEO audit: $500 – $2,000
On-page SEO project: $1,000 – $3,000
Local SEO setup: $800 – $2,500

Project-based SEO works well if you:

Want a clear roadmap before committing monthly
Need to fix technical or structural issues
Already have traffic but want better performance

What Affects the Cost of an SEO Freelancer?

SEO pricing isn’t arbitrary. These factors directly influence cost:

Competition in Sydney

Ranking in Sydney is more competitive than many regional areas. Higher competition means more work, content, and authority building.

Current Website Performance

Websites with technical issues, poor structure, or thin content require more effort upfront.

Business Goals & Timeline

Faster growth, multiple services, or multiple locations increase the scope of SEO work.

Freelancer Experience

An experienced SEO freelancer with proven Sydney results will usually cost more — but also delivers stronger ROI.

SEO Freelancer vs SEO Agency in Sydney

Many businesses compare freelancers with agencies before deciding.

SEO Freelancer

Direct communication
Lower overheads
More personalised strategy
Flexible and agile

SEO Agency

Higher monthly costs
Account managers instead of direct execution
Often slower to adapt

For many businesses, working with an experienced SEO freelancer in Sydney offers the best balance of cost, transparency, and results.

SEO Packages for Australian Businesses (Beyond Sydney)

While many clients look for a Sydney-based SEO freelancer, we also offer SEO packages for Australian businesses operating nationwide.

These SEO packages are designed for businesses that want:

Clear monthly deliverables
Predictable pricing
SEO strategies tailored to Australian search behaviour

Our SEO packages support businesses across Australia, including:

Sydney
Melbourne
Brisbane
Perth
Regional and national service areas

Each package focuses on:

Keyword growth in your target locations
Technical SEO improvements
On-page optimisation
Content strategy aligned to Australian audiences

👉 Businesses can choose between working with a local SEO freelancer in Sydney or selecting a structured SEO package designed for Australian businesses, depending on their goals and scale.

Is Cheap SEO Worth It?

In most cases, no.

Very low-cost SEO often relies on:

Automated tools
Generic strategies
Low-quality backlinks
Minimal reporting

These approaches can slow growth or even damage rankings long-term.

A professional SEO freelancer focuses on:

Sustainable ranking improvements
Google-compliant strategies
Long-term traffic growth

How Long Does SEO Take to Work?

SEO is a long-term strategy, not an instant fix.

Most businesses begin seeing:

Early improvements within 2–3 months
Stronger ranking growth around 3–6 months
Compounding results over time

Timelines depend on competition, consistency, and strategy quality.

Is Hiring an SEO Freelancer in Sydney Worth It?

If organic traffic is important to your business, SEO is one of the highest-ROI marketing channels available.

SEO helps you:

Reduce reliance on paid ads
Build long-term visibility
Attract high-intent customers

If you’re comparing options, you can explore working with an experienced SEO Freelancer Sydney businesses trust, or review SEO packages for Australian businesses designed for scalable growth.