How Often Should You Check Your Google Ads Account?

When you're spending real money on advertising, you want to know where it's going. Google Ads can deliver amazing ROI—but only if you’re checking your account often enough to keep things on track.

In this post, we’ll break down exactly how often different types of advertisers should check their Google Ads account, what to look for each time, and how we handle it as professional Google Ads consultants.

Why Monitoring Your Google Ads Campaign Is Essential

Google Ads isn’t a “set and forget” platform. Even if your campaigns are doing well, neglecting them can cause:

• Wasted spend on irrelevant clicks

• Missed optimization opportunities

• Poor performing ads staying live for too long

• Budget overruns or underperformance

The reality is: if you're spending money, you should be looking at where that money is going—and whether it's producing results.

How Often Should You Check Google Ads? (Comparison Table)

User Type	Recommended Frequency	Reason
DIY Business Owner (New Campaign)	Daily	Add negative keywords, monitor CTR/impressions, block poor searches
DIY Business Owner (Stable Campaign)	3–4 times per week	Monitor trends, flag issues, keep campaign healthy
Freelancer or Marketing Team	Daily (quick) + Weekly (deep)	Balance oversight and optimization
Google Ads Consultant / Agency (Us)	Daily + Weekly + Monthly Reports	Full-time campaign management, strategy, and scaling

What You Should Be Looking at When You Check Google Ads

Don’t just log in—know what to check. Look for:

• CTR (Click-Through Rate): Is your ad getting attention?

• Impressions: Is your ad being seen enough?

• Clicks: Are people engaging with your ad?

• Conversions: Are those clicks becoming leads or customers?

• Impression Share: Are you visible enough in your market?

• Cost Per Conversion: Are you making the most of your budget?

New Campaign? You Should Be Checking Daily

When launching a new campaign—especially if you didn’t preload negative keywords—check it daily.Here’s why:

• Google doesn’t know what you don’t want. You’ll need to block irrelevant searches manually.

• The Search Terms Report will reveal where your budget is going.

• You can quickly catch issues before they burn through your budget.

We personally check new campaigns multiple times per day during launch week.

Ongoing Campaign? Weekly Reviews Are Essential

Once a campaign stabilizes, weekly reviews are where the gains are made.

• Evaluate keyword and ad group performance

• Test new ad copy

• Monitor cost per conversion

• Check for negative keyword opportunities

• Optimize bids and budget allocation

• Review device, location, and schedule performance

Monthly Strategy Review: Zoom Out and Scale

Each month, step back and ask:

• Are we meeting our cost-per-lead goals?

• Is our landing page performing?

• Are new competitors affecting us?

• Do we need to increase or adjust budget?

• Should we test new campaign types?

Monthly reviews are about strategy and scaling, not just maintenance.

The Google Ads Mobile App: Helpful, But Don’t Obsess

Install the Google Ads mobile app—it’s fantastic for:

• Live campaign snapshots

• Budget tracking

• Alerts on disapproved ads or big shifts

But be careful not to obsess. Performance naturally fluctuates day-to-day. Don’t overreact to short-term dips. Look for trends over 7–14 days.

Goolge ads App Link -https://business.google.com/us/ad-tools/google-ads-app/

How We Check Google Ads (As Full-Time Consultants)

When you hire a consultant, you’re not just getting setup help—you’re getting active, daily monitoring.Here’s our routine:

Daily

• Budget pacing and health check

• Disapproved ads

• Sudden spikes/drops in CTR, cost, or conversions

Weekly

• Keyword and search term review

• Add negative keywords

• Test new ad variations

• Optimize for cost-per-conversion

• Adjust budgets and bids

Monthly

• Strategic scaling

• Competitor review

• Landing page and conversion rate analysis

• Full performance report with insights and recommendations

This is our full-time gig—we treat your ad spend like our own.

If you want to learn more about what a google ads expert is and what they do click here

Final Thoughts: Check Often Enough to Be In Control, Not Anxious

There’s no perfect number—but there is a perfect mindset.

• If your campaign is new: check daily.

• If it’s stable: check 3–4x/week and optimize weekly.

• If you want to grow: review strategy monthly.

Google Ads only works well when it’s actively monitored and optimized.

Want Us to Watch Your Ads Like a Hawk?

Tired of checking every day or unsure what’s working? Let us take care of it.

✔ Daily monitoring✔ Weekly optimization✔ Transparent reporting✔ Strategic scaling

📞 Book your free 30-minute strategy call and let’s get your campaigns driving better results.