Why I Started My Business: The Story Behind LachlanMartin.au

Every business has a beginning. Mine started with a genuine fascination for how people find what they need online — and how businesses show up at the right moment, in front of the right person.

Back in 2019, I got my first taste of digital marketing. I was drawn to it because it wasn’t just marketing — it was measurable, strategic, and incredibly powerful when done right. I quickly realised that tools like SEO (Search Engine Optimisation) and Google Ads (PPC) weren’t just for “tech people” or big companies — they were revenue engines for local businesses, solo operators, and growing service providers.

Since then, I’ve dived deep into the world of search. I’ve studied the algorithms, tested strategies, run successful campaigns, and built a system around what works — and just as importantly, what doesn’t.

Why SEO and Google Ads?

I love SEO and Google Ads because this is where most qualified users start their journey. Whether someone is searching for a local service, researching a product, or just looking for answers — they start with Google.

Think about it: the search engine results page (SERP) is basically the most powerful and intelligent business directory ever built. Type in a need or a question — even if you misspell it — and Google will figure out exactly what you meant and deliver the best possible results. If you’re a business that’s visible on page one, you’re already ahead of the competition.

That’s the magic — and that’s where I come in.

What LachlanMartin.au Offers

I created lachlanmartin.au to offer personalised SEO Packages and Google Ads packages designed specifically for Australian businesses.

Whether you're a solo tradie, a clinic, a retail brand, or a service provider, my packages are built to help you show up when it matters most — when your ideal customer is searching for what you offer.

This isn’t a one-size-fits-all digital marketing agency. I don’t just plug your business into some cookie-cutter system.

I work with you to understand:

• Who your ideal customers are

• What they’re searching for

• Where and how you should appear in search

• How to get you more clicks, leads, and sales — while keeping your costs lean

Designed for Results — Not Just Impressions

Lots of businesses get caught up in vanity metrics: impressions, reach, traffic spikes. But none of that matters if it doesn’t turn into revenue.

My SEO and PPC services are designed to focus on qualified leads, real conversions, and sustainable growth.

Some of what I offer includes:

• Local SEO to help you show up in your suburb, region, or city

• On-page optimisation so Google understands your site better

• Fast, targeted Google Ads campaigns that reach people with buying intent

• Strategy-first planning so your budget goes further

And yes — I make sure everything is simple, transparent, and easy to understand. No jargon. No fluff.

Why Businesses Work With Me

I’m not here to win awards or create pretty dashboards. I’m here to get your business more visibility, more clicks, and more conversions.

What makes me different?

• I’m hands-on. You deal with me directly.

• I focus on ROI. Not just traffic.

• I don’t lock clients into long contracts.

• I actually care about your business goals — and I’ll treat your business like my own.

If you're ready to start getting more leads and finally rank on Google for the services you offer, I’d love to have a quick chat. Even if you’re not ready to invest just yet, I’m happy to share some advice that might help point you in the right direction.

Visit lachlanmartin.au to learn more, explore my packages, or book a free strategy call.

Let’s make search engines work for you — not against you. We are a google ads agency based in sydney Australia