SEO Freelancer Sydney – Local SEO Services That Drive Leads
If you’re looking for an SEO freelancer in Sydney, I help Australian businesses improve Google rankings, attract qualified traffic, and turn organic search into consistent leads.
​
Unlike large SEO agencies, I work directly with business owners to create tailored SEO strategies focused on real growth — not generic reports or lock-in contracts.
Why Hire an SEO Freelancer in Sydney?
Hiring a local SEO freelancer gives you hands-on expertise without agency overheads. You get:
​
-
Direct communication (no account managers)
-
Faster implementation
-
Custom strategies, not templates
-
SEO tailored specifically to Sydney search behaviour
​
Whether you’re a service business, eCommerce store, or professional firm, local SEO expertise makes a measurable difference.
SEO Services for Sydney Businesses
​
I provide end-to-end SEO services designed to improve rankings and conversions:
Keyword Research & Strategy
-
Low-competition, high-intent keywords
-
Local Sydney keyword targeting
-
Competitor gap analysis
On-Page SEO
-
Page structure & heading optimisation
-
Meta titles & descriptions
-
Internal linking strategy
-
Conversion-focused content improvements
Technical SEO
-
Site speed optimisation
-
Mobile usability
-
Indexing & crawl fixes
-
Core Web Vitals improvements
Local SEO (Sydney Focused)
-
Google Business Profile optimisation
-
Location-based keyword targeting
-
Local citation consistency
-
Service-area optimisation
Content & Authority Building
-
SEO-optimised service pages
-
Supporting blog content
-
White-hat backlink strategy
-
Industry-relevant directory placements
How My SEO Process Works
Who I Work With
I work best with:
​
-
Sydney service businesses
-
Trades & local professionals
-
Medical & allied health clinics
-
Consultants & freelancers
-
Small to medium Australian businesses
​
If SEO is a long-term growth channel for you, this approach works extremely well.
SEO Freelancer vs SEO Agency
SEO Freelancer
​
-
Direct access to expert
-
Lower Monthly Cost
-
Custom Strategies
-
Faster Changes
SEO Agency ​
​
-
Multi Layers of Staff
-
Higher Retainers
-
Often Templeted
-
Slower Turnaround
Results-Focused SEO Not Just Rankings)
SEO is more than just increasing traffic; it's about attracting the right visitors. At Lachlan Martin, we prioritize keywords with buying intent, pages that convert, and sustainable growth over quick spikes. Our approach transforms SEO into a revenue channel, not just a marketing expense.
%20(2).jpg)
Why Choose Lachlan Martin as Your SEO Freelancer?
Your SEO Expert
-
Australian-based SEO specialist
-
Sydney market expertise
-
Transparent communication
-
Data-driven strategy
-
No outsourcing overseas
​
You deal directly with the person doing the work — every time.
Frequently asked questions
Why SEO Is the Smartest Marketing Investment for Your Sydney Business
1. Your customers are searching online — and Google is where they look first.
If your business isn’t showing up when Sydneysiders search for your services, you’re losing valuable leads to competitors.
​
2. Sydney’s market is competitive — SEO helps you stand out locally.
A strong local SEO strategy puts your business at the top of search results, especially for customers in your suburb or service area.
​
3. SEO delivers long-term growth and better ROI than paid ads alone.
Unlike paid ads, organic SEO builds lasting online presence, driving consistent traffic without ongoing ad spend.
​
4. Local SEO targets the people most likely to become your customers.
Optimising your Google Business Profile, local citations, and location-based keywords helps you capture nearby clients ready to buy.
Quick SEO Check – See If Your Business Is Showing Up
Try this simple test: search on Google using keywords your customers would use — like your main service + your location (for example, “plumber Sydney” or “SEO freelancer Sydney”).
​
If your business doesn’t appear on the first page, it’s a clear sign your SEO needs work.
​
Not sure what keywords to check? I can help you find the best terms your customers are searching for — and get you ranking higher.
Simple SEO Packages That Deliver Results
I offer flexible SEO packages tailored to Sydney businesses of all sizes — whether you’re just getting started or ready to scale.
For full details on pricing, services, and custom options, check out my dedicated SEO Packages page.
Why Choose Me as Your SEO Freelancer in Sydney
With 8 years of experience, I know that what worked in the past no longer works. Google now rewards ethical, sustainable Search Engine Optimisation strategies rather than spammy tactics.​
​
-
No Agencies. No Outsourcing. You work directly with me — the person doing the SEO — so nothing gets lost in translation.
​
-
I Keep It Simple and Transparent. Clear plans, honest advice, and monthly updates you’ll actually understand.
​
-
Results-Focused, Not Buzzword-Focused. My goal is simple: get your business found by people who are ready to buy.
​
-
Local Knowledge Matters. I understand how Sydney customers search and how to position your business to stand out in your local area.
​
-
No Lock-In Contracts. I earn your business month by month — based on results, not paperwork.
Boost Your Online Presence
Grow With Us
Elevate your brand with our tailored SEO solutions. Our team of experts at Lachlan Martin is dedicated to optimizing your website for success. Let us boost your online visibility and drive more traffic to your site. Get ahead of the competition and reach your target audience effectively.
Real Results from Businesses Just Like Yours
✅ "Ranked #1 for 'Physio Parramatta' in under 4 months — we now get 40% more organic bookings."
– Local Physiotherapy Clinic​
✅ "After working with Lachlan, our leads doubled in 3 months — and this time, they’re actually the right kind of clients."'
– Service Business Owner, Inner West Sydney
​
✅ "We were buried on page 4. Now we're on page 1 for all our main services. Couldn’t be happier."
– Trades Business, Western Sydney
Call
0423601544