Need Help With Google Ads? Stop Wasting Money and Start Getting Real Leads

I'm Lachlan Martin, a Sydney-based Google Ads consultant. I personally audit, fix and manage campaigns for Australian service and allied health businesses — cutting wasted spend and turning clicks into actual enquiries.

HOW IT WORKS - 3 step process

1. Audit

I go through your account line by line — spend, keywords, conversion tracking, ad copy, landing pages — and show you exactly where money is being wasted and why leads aren't coming through.

2. Fix

I rebuild what's broken: cutting wasted spend, correcting conversion tracking, restructuring campaigns around your actual ideal customer — not starting from scratch, just fixing what's not working.

3. Manage

I take over ongoing management, personally — adjusting bids, testing ad copy, and reporting on real numbers like cost per lead and booked appointments, not just clicks and impressions.

WHO IS LACHLAN MARTIN?

Lachlan Martin is a Sydney-based Google Ads consultant with 9 years of experience managing paid search campaigns for Australian service-based and allied health businesses. He works one-on-one with clients — no account managers, no agency layers — auditing, building and optimising Google Ads campaigns directly.

Sound familiar?

You're spending money on Google Ads every month but the leads aren't showing up
Your account was set up once and hasn't been touched since
Your budget might be going to the wrong keywords — and you have no way to check
Your agency sends a monthly report full of graphs, but you can't tell if anything's actually working
Nobody's ever explained, in plain English, what your campaigns are actually doing
You're not sure whether to pause everything or keep pouring money in — and no one's given you a straight answer

If any of that's true, your Google Ads account probably needs a proper audit — not another dashboard

WHAT I DO

Google Ads Audit I'll show you exactly where your money is being wasted and give you a prioritised fix list — in plain English, not jargon. No screenshots of metrics with no explanation.

Campaign Management Ongoing, hands-on management of your Search campaigns — keyword strategy, ad copy, bid management and landing page alignment — so your budget goes toward people actually likely to enquire, not just clicks.

Fixing Underperforming Accounts If your campaigns used to work and don't anymore, or were built by an agency and left on autopilot, I'll rebuild what's not working without starting your account from zero — so you're not paying twice for the same setup work.

Conversion Tracking Setup If you can't see which campaigns are actually generating calls, form fills or bookings, I'll fix your tracking so every dollar is measurable and you know exactly what's working.

How I Can Help

WHY WORK WITH ME DIRECTLY

You deal with me, not a rotating account manager
9 years' experience, specialising in service-based and allied health businesses
No lock-in contracts
Transparent monthly reporting with actual lead numbers, not just clicks and impressions
Focus on quality enquiries, not vanity traffic
Straight answers about what's working and what isn't — including when Google Ads isn't the right fix

RESULTS / CASE STUDIES

Physiotherapy Clinic — Sydney North Shore

Before: Spending $4,800/month on Google

Ads with a cost per lead of $187. Poor conversion tracking meant there was no visibility into which keywords were actually generating booked appointments, and a large share of leads were outside the clinic's service area or not genuinely interested.

After: I restructured the campaign from the ground up and fixed conversion tracking. Within 90 days:

Cost per lead dropped from $187 to $68 (64% reduction)
Booked appointments increased from 9 to 31 per month
The clinic now only pays for leads matching their ideal patient profile

Local Plumbing Business — Western Sydney

Before: 14 months running Google Ads through an agency with little to show for it. Average cost per lead was $245, with only 2–3 genuine enquiries per month. Hundreds of irrelevant search terms were draining the budget, and there was no remarketing in place.

After: Following a full audit and rebuild, I launched a targeted Search + Remarketing strategy focused on emergency and high-intent plumbing keywords. In the first 60 days:

Qualified leads increased to 18 per month
Cost per lead fell from $245 to $89
The business reported $68,000 in new jobs closed directly from Google Ads in the first quarter

FAQ

How much does it cost to hire a Google Ads consultant?

My monthly management fee starts at $550 + GST for ongoing campaign management. One-off audits are priced separately and typically range from $Free to 400 depending on account size and complexity. I’ll always give you a clear quote upfront with no hidden fees.

How is this different from using an agency?

You work directly with me — Lachlan Martin. I personally manage your account, run the audits, write the ads, and make the decisions. There are no junior account managers or layers between you and the person doing the work. This means faster decisions, clearer communication, and better results.

Do you require long-term contracts?

No. I work on a month-to-month basis with no lock-in contracts. Most clients choose to stay long-term because of the results, but you’re free to pause or cancel anytime with 30 days’ notice.

What industries do you work with?

I specialise in service-based businesses and allied health across Australia. This includes tradies (plumbers, electricians, builders), physiotherapy clinics, dental practices, chiropractic clinics, accountants, lawyers, and other professional service providers.